St. Gallen Management Seminar

15-17 of June 2017 !!!


The “St. Gallen Management Seminar” is designed for managerial staff at middle and upper levels wishing to prepare themselves for a more challenging role in an international environment. The seminar is organized by Cracow School of Business at Cracow University of Economics and St. Gallen Business School, Switzerland and is based on the internationally well-established Swiss St. Gallen Management Concept, designed by Prof. Dr Dres. h.c. Knut Bleicher, former president of the advisory board of St. Gallen Business School, honory doctor of Cracow University of Economics.

The sought-after trainers from St. Gallen Business School are proven and highly skilled specialists in the development and implementation of strategies and concepts - Christian Muntwiler, M.A. HSG and Daniel Gfeller, lic.rer.pol. Beside management consulting activities they are active as fixed-term and turn around managers for international companies.



"Interesting seminar taught by teachers, who combined theory with practical knowledge. It significantly raised
the usefulness of the seminar in everyday work." 

Anna Długosz
Director of Metropolia Krakowska Aassociation
Participant of St. Gallen Management Seminar 2016





The program (in English) lasts 3 days en bloc (Thursday- Saturday)

  • Strategy & Marketing (day 1&2)

  • Financial Management (day 3)

Course duration: 21 hours

Strategic Analyses

  • The St. Gallen Management Approaches a holistic framework in strategic management
  • Basic Analyses: What questions do we have to ask?
  • The strategy funnel: How to avoid paralysis through analysis
  • Today’s market positions and their influence for on own strategy
  • Determine the right adjusting levers for company success and sustainability

Developing Successful Strategies

  • How effective strategies are developed
  • Thinking in alternatives and scenarios
  • Good and bad strategies: Learning from the best
  • Structure follows strategy

Building an Effective Marketing Mix

  • From initial idea to cash cow products: management strategies for product development
  • Developing leading brands
  • Marketing to target groups: How to segment markets?
  • Tools for operating an active product range
  • Communication concepts
  • Pricing and terms management

Customer Satisfaction as Main Goal

  • Service management and customer satisfaction: How to use relationship marketing
  • The customer need as a basis for future performance
  • Building up unique selling proposition
  • How to communicate satisfaction

Financial management

  • Financial parameters and how they model company results
  • The paradigm of linked sales/volume, profit and costs
  • Reconciling liquidity, profitability and risk goals
  • Balance, profit/loss statement
  • Break-even analysis
  • Capital flow statement, cash flow
  • How to justify an investment proposal
  • Return on capital investment (ROI/ROCE)
  • Make-or-Buy, Insourcing/Outsourcing

Cash management, financial engineering, shareholder value management

  • Liquidity management
  • The right mix of financial instruments
  • Financing rules
  • The shareholder value concept


  • Key figures for controlling, key performance indicators KPI
  • Efficient and effective controlling systems
  • Structure of an MIS and early-warning system
  • Understanding a controlling report


Daniel Gfeller, lic. rer. pol.

Christian Muntwiler, M. A. HSG


The sought-after trainers from St. Gallen Business School are highly skilled specialists in development and implementation of strategies and concepts - Christian Muntwiler, M. A. HSG and Daniel Gfeller, lic. rer. pol. Beside management consulting activities they are active as fixed-term managers for international companies.

Seminar Fee: 1550 €*

* The fee includes: a certificate of participation in seminar issued by St. Gallen Business School and Cracow School of Business at Cracow University of Economics, all required texts and materials for seminar, as well as three lunches, refreshments and parking on the CUE campus. Accommodation and meals other than specified are not included. Payment of seminar fee is due at least 1 week, before the beginning of the Seminar.

Payment should be done on bank account:

PL 28 1060 0076 0000 3210 0015 2457
bank address:
Bank BPH S.A. Department in Cracow
7, Przy Rondzie St.
31-547 Kraków

Tranfesr Title: name of the participant, St. Gallen Management Seminar.


Please contact:

Joanna Klimek
tel.: +48 12 293 55 68