Past Meetings

Past Meetings


15.12.2018 Christmas Meeting in CSB Alumni MBA Club
17.11.2018 Konrad Bajor – Spółka z o.o.: First Steps [in Polish]
18–20.05.2018 XIV International MBA Congress
16.12.2017 Christmas Meeting in CSB Alumni MBA Club
12–14.05.2017 XIII International MBA Congress
17.12.2016 Christmas Meeting in CSB Alumni MBA Club
19.11.2016 Magdalena Petryniak – Story Seekers® Polska

 

 

 

 

 

 

 

Christmas Meeting in CSB Alumni MBA Club,
with Carols concert by
Julia Mii and Christmas wishes

 

 
 

 

 

 

 

 

XIV International MBA Congress

Cracow School of Business CUE is delighted to invite you to participate the 14th International MBA Congress.

The goal of the MBA Congress, which takes place May 18–20, 2018 in Cracow, is to provide a platform for active cooperation and exchange of experience in the field of business, management and economics. Each year, the Congress brings together approx. 200 participants from Poland and abroad – mostly top and middle-level managers with MBA as well as directors of MBA programs and faculties. Participation of leading specialists and economists assures the highest quality content, whereas numerous associated events, such as: company visits, Gala Dinner with a charity auction and Golf Tournament, provide numerous opportunities for international business networking.

The Congress includes panel discussions of top-class specialists, as well as representatives of business and academia. The main theme of this year’s Congress is "Local business resources versus global company activity".

PROGRAM DETAILS:

5 thematic panels, conducted by eminent specialists from the science and business environment

PANEL I:   Poland and Cracow during the time of global activities
PANEL II:  Global success made in Poland
PANEL III: Local versus global dilemma from the perspective of diplomatic relations
PANEL IV:  Praise of the self-diagnosis. Integrated reporting as a management tool
PANEL V:   Local versus global – dilemma or fiction?

Company Study Visits: APTIV (in Polish); Aon (in Polish); Cisco (in English); SALESmanago (in English)

4 Business workshops organized by Nowe Motywacje & PMI Poland Chapter

Gala Dinner combined with a Charity Auction

MBA Golf Event and CSB CUE Golf Cup 2018

We will be pleased if you register on our website: http://kongresmba.pl/rejestracja

It is very important to build a common area for cooperation between MBA programs and working out standards for MBA environment. International MBA Congress is the best example of such activity.

 

 
 
 
 
 

 

Christmas Meeting in CSB Alumni MBA Club,
with Carols concert by
Dominanta Choir and Christmas wishes

 

 
 
 
 

 

 

Christmas Meeting in CSB Alumni MBA Club,
with Carols concert by
Dominanta Choir and Christmas wishes

 


 

Date:
17th of December 2016, 4.00 p.m


Venue:
Classroom 13, Building G, Campus CUE
27 Rakowicka St., Cracow

Communicate to influence


The power of story and emotional connection in influencing people:
customers, employees, partners


 

MAGDALENA PETRYNIAK

Story Seekers® Poland

Magdalena is a manager with many years of experience in management. She is a consultant, trainer and a managing partner of Story Seekers® Poland, global sales and communication methodology. She has been working with leaders and salespeople, especially in technology and cybersecurity sectors, running workshops in many countries including USA, Singapore, Great Britain, Czech Republic and Poland. She has implemented over 50 marketing and communication campaigns for companies and institutions, coordinated a lobbying campaign, that has resulted in a change of legislation. For 3 years, she was head of special programmes and conferences at Harvard Business Review Polska, organizing more than 40 conferences with international speakers. She has graduated from the University of Economics in Kraków, Krakow School of Business, the Leadership Programme at Johns Hopkins Bloomberg School of Public Health in USA and the Academy of Innovations of ICAN Institute. She is actively involved in social projects.

 

The program includes topics:

1. Brain science: How people make (buying) decisions

2. Why Story?: The Empathy Trigger

3. The Story Arc and Elements of a Story

4. Different types of stories in leaders/managers/salespeople portfolio

  • The founder’s story explaining the idea, the vision and the cause (why we do what we do)

  • The current leader's story explaining the idea, the vision and the cause

  • The organization story (what is our present strategy and mission, where do we aim)

  • The brand story (what values do we represent and needs fulfill)

  • Employees’ stories showing great organizational culture

  • Clients’ stories showing how we help our clients to grow and outperform

  • Leaders’ stories showing real, authentic people behind the wheels of the organization and creating human connection

  • And many more

5. Principles of inspiring leadership communication

UEK KSB

CRACOW SCHOOL OF BUSINESS
CRACOW UNIVERSITY OF ECONOMICS
27 Rakowicka Street, 31-510 Cracow

Contact: 
tel.: +48 12 293 75 53 (MBA studies)
tel.: +48 12 293 50 29 (Post-graduate studies)       
e-mail: imba@uek.krakow.pl

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