Company and the Market

Our studies provide education for experts in the field of modern methods of sales and marketing in order to meet present trends in business management and respond to growing demands from the business environment. The study programs include the specifics of both local and international markets. The studies develop skills connected with the broadly defined issues of sales, purchasing and marketing. The students will learn marketing principles and the essentials of enterprise procurement as well as sale of manufactured products and services at different stages in the supply chain management process. Our studies allow you to develop the skills related to the management and control of information, products and services, the optimization of company marketing strategies and the building of relationships with suppliers and consumers. The classes focus on educating professionals in the search for solutions that can be used in everyday business practice.

The studies are targeted at:

  • mid-level managerial staff,
  • people working in the sectors of trade, marketing and purchasing
  • people working in foreign trade offices, exports departments, banks
  • owners and managers of small and medium-sized enterprises
  • people running their own business

UEK KSB

CRACOW SCHOOL OF BUSINESS
CRACOW UNIVERSITY OF ECONOMICS
27 Rakowicka Street, 31-510 Cracow

Contact: 
tel.: +48 12 293 75 53 (MBA studies)
tel.: +48 12 293 50 29 (Post-graduate studies)       
e-mail: imba@uek.krakow.pl

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